Txting & Drivng: It Can Wait

Texting takes your eyes off the road for an average of 5 seconds. At 55 mph, that’s like driving the length of a football field completely blind[1]. Texting while driving is becoming an epidemic in our country, its negative effects spreading like wildfire. Drivers, especially young drivers, are failing to realize the potential effects such a trivial action can have on their lives and the lives of others. With a multitude of serious injuries and fatalities caused by distracted driving each year, people are taking notice and asking how they can stop it. AT&T not only noticed, they are doing something about it. To battle the growing popularity of texting while driving, AT&T is telling all who will listen, “It Can Wait.” In partnership with Illinois high schools, AT&T is aiming to reach teens, teaching the importance of safe driving with a Don’t Text While Driving Documentary and a student competition that encourages young drivers to take the pledge to not text and drive. They hope this campaign will make drivers more aware of their texting habits, and to think about the consequences before picking up a phone while driving a vehicle. The success of the campaign rests on those it reaches. Get involved by signing the pledge to not text and drive or share the word with posters and badges. You can also join the movement on Facebook. Help save lives by spreading the message of “It Can Wait.”

[1] AT&T It Can Wait Infographic http://www.att.com/gen/press-room?pid=6209&cat=92&u=1414

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